鑫源汽车是东方鑫源集团旗下的汽车品牌，以智能制造为引领，倾力打造“鑫源智造”全球化创新体系，布局形成中国重庆高新区、中国涪陵、越南、意大利四大制造基地和全球10余家KD工厂，并在意大利、重庆设有设计与研发中心，是汽车行业中率先走向全球的品牌之一。
Shineray Motors, a brand under the East Shineray Group, leads with intelligent manufacturing to develop the "Shineray Intelligent Manufacturing" global innovation system. It has established four major manufacturing bases in Chongqing High-tech Zone in China, Fuling in China, Vietnam, and Italy, along with over 10 KD factories worldwide. Additionally, it has design and R&D centers in Italy and Chongqing, making it one of China's earliest global automotive brands.
截止2024年7月，鑫源汽车产品已进入德国、西班牙、俄罗斯、韩国、新加坡、乌兹别克斯坦等全球近50个国家市场，全球服务网点超2000家，累积销量超150万台。
As of July 2024, Shineray Motors' products have entered nearly 50 countries, including Germany, Spain, Russia, South Korea, Singapore, and Uzbekistan, providing over 2,000 global service outlets and achieving more than 1.5 million units of cumulative sales.
新能源方面，鑫源汽车大力推进与新能源产业链上下游供应商的合作，先后与弗迪动力、宁德时代、科大讯飞、腾讯等达成战略合作。 在新能源城配物流领域，鑫源汽车已成为行业领军者。
In the field of new energy, Shineray Motors actively promotes the collaboration with upstream and downstream suppliers of the new energy industry chain. It has successively established strategic partnerships with FinDreams Powertrain, CATL, iFlytek, Tencent, and others. In the new energy urban logistics sector, Shineray Motors has become an industry leader.
Info box 信息框
| Company type | Private Enterprise |
| Industry | Automotive |
| Founded | 2007; 17 years ago |
| Founder |
Gong Daxing |
| Headquarters | Chongqing, China |
| Area served | Worldwide |
| Products |
Automobiles Engines |
| Chinese name | |
| Simplified Chinese | 鑫源汽车有限公司 |
| Traditional Chinese | 鑫源汽車有限公司 |
| Website | www.shineray.com |
•历史
•History
2007年，鑫源集团成立鑫源汽车品牌，进军国内微车市场。 同时，面向海外市场推出SRM鑫源汽车品牌，进军海外中高端商用车市场。
In 2007, Shineray Group established the Shineray Motors brand, entering the domestic mini vehicle market. Concurrently, it launched the SRM Shineray Motors brand for overseas markets, targeting the mid-to-high-end commercial vehicle sector internationally.
2008年6月，鑫源汽车第一辆金杯海星下线。
In June 2008, Shineray Motors’ first vehicle, the Golden Cup Starfish, rolled off the production line.
2010年4月，鑫源金杯微面作为应急救护服务车加入首批赴玉树的“重庆青年应急志愿者服务队”，开展抗震救灾工作。
In April 2010, the Shineray’s Golden Cup minivan joined the first batch of the "Chongqing Youth Emergency Volunteer Service Team" heading to Yushu for earthquake relief work.
2011年4月，鑫源汽车推出“金杯A7、A9、T20”三款产品。
In April 2011, Shineray Motors launched three models: Golden Cup A7, A9, and T20.
2013年2月，鑫源金杯“新基地”正式落户重庆，鑫源汽车自此迈入跨越式发展。
In February 2013, Shineray’s "new base" for Golden Cup models officially settled in Chongqing, marking a leap in development for Shineray Motors.
2013年7月，鑫源汽车X30上市。
In July 2013, the Shineray Motors X30 was launched.
2015年2月，鑫源涪陵年产30万台整车及30万台发动机的先进制造基地投入使用。
In February 2015, the advanced manufacturing base of Shineray Fuling, with an annual capacity of 300,000 vehicles and 300,000 engines, was put into operation.
2015年4月，鑫源汽车首款7座轿车级MPV金杯750荣耀上市。
In April 2015, Shineray Motors’ first 7-seat sedan-class MPV, the Golden Cup 750, was launched with great acclaim.
2016年1月，鑫源汽车获得汽车独立全品类生产资质。
In January 2016, Shineray Motors obtained independent full-category production qualifications.
2016年8月，鑫源汽车推出SWM斯威汽车品牌，首款SUV X7全球上市。
In August 2016, Shineray Motors launched the SWM brand, with the first SUV model X7 debuting globally.
2017年，鑫源汽车进入厄瓜多尔市场
In 2017, Shineray Motors entered the Ecuador market.
2017年，鑫源汽车进入埃及市场，X30车型上市。
In 2017, Shineray Motors entered the Egyptian market, launching the X30 model.
2017年2月，意大利共和国总统塞尔焦·马塔雷首次访华其间，亲切接见鑫源汽车董事长龚大兴，并授予其“骑士勋章”。
In February 2017, during his first visit to China, President Sergio Mattarella of the Republic of Italy warmly received the chairman Gong Daxing of Shineray Motors, and awarded him the "Knight's Medal.”
2017年3月，SWM斯威汽车与国际米兰足球俱乐部达成官方合作伙伴关系，意大利球星加利亚尔迪尼成为SWM斯威汽车代言人。
In March 2017, SWM Motors established an official partnership with F.C. Internazionale Milano, with Italian ball star Gagliardini becoming the brand ambassador for SWM Motors.
2018年2月，SWM斯威汽车成为重庆足球队的冠名赞助商，新赛季球队以“重庆斯威足球队”简称“重庆斯威”为新队名征战中超。
In February 2018, SWM became the title sponsor of Chongqing Football Team, now known as "Chongqing SWM Football Club" or abbreviated as “Chongqing SWM,” competing in the Chinese Super League.
2018年3月，SWM斯威G01在意大利米兰梅阿查球场举行首发仪式。
In March 2018, SWM G01 had its debut at Stadio Giuseppe Meazza in Milan, Italy.
2018年8月，鑫源汽车进入泰国市场，泰国前总理秘书长、前议员、前泰国人民代表大会代表，时任泰国农业信用社主席乌博赛克-布兰光（Ubolsak Bualuang-ngam）来鑫源重庆涪陵基地进行参观考察。
In August 2018, Shineray Motors entered the Thailand market. Thailand's former Prime Minister's Secretary-General, former senator, and former Representative of the Thai People's Congress, Ubolsak Bualuang-ngam, who was then the Chairman of the Thai Agricultural Credit Cooperatives, visited Shineray's Fuling base in Chongqing for an inspection.
2018年10月，成立越南鑫源汽车有限公司，布局东南亚市场。
In October 2018, Vietnam Shineray Automobile Co., Ltd. was established, expanding into the Southeast Asian market.
2019年，SWM品牌进入西班牙市场。
In 2019, the SWM brand entered the Spanish market.
2019年2月，SWM斯威汽车冠名中冠联赛，新赛季全新名称为“2019赛季SWM斯威中国足球协会会员协会冠军联赛”。
In February 2019, SWM became the title sponsor of the CMCL, now named the "2019 Season SWM Chinese Football Association Member Association Champions League” fort the new season.
2019-2020年，SWM斯威汽车赞助重庆国际女子半程马拉松赛事，成为官方支持商，旗下多款车型成为半马比赛的官方指定用车。
From 2019 to 2020, SWM sponsored the Chongqing International Women's Half Marathon, becoming the official supporter, with several of its models designated as the official vehicles for the event.
2020年2-4月，“同心抗疫，斯威同行”，SWM斯威汽车推出多项关怀服务行动，助力全民抗疫。
From February to April 2020, SWM launched several care service initiatives under the campaign "Together Against the Epidemic, Accompanied by SWM," to support the nationwide fight against the pandemic.
2021年，鑫源汽车进入乌兹别克斯坦市场。
In 2021, Shineray Motors entered the Uzbekistan market.
2021年6月，鑫源汽车进入肯尼亚、尼日利亚市场。
In June 2021, Shineray Motors entered the Kenyan and Nigerian markets.
2021年9月，多功能MPV金海狮正式上市。
In September 2021, the multi-purpose MPV Golden Sea Lion was officially launched.
2021年，鑫源汽车销量突破100万。
In 2021, Shineray Motors’ sales exceeded one million units.
2022年5月，SWM斯威汽车与弗迪动力签署《合作意向协议》，共促新能源产业发展。
In May 2022, SWM signed a Cooperation Intent Agreement with FinDreams Powertrain to promote the development of the new energy industry.
2022年7月，鑫源汽车进入韩国市场，X30EV和X30LEV车型上市
In July 2022, Shineray Motors entered the South Korean market, launching the X30EV and X30LEV models.
2022年7月，鑫源汽车与动力电池行业龙头宁德时代就新品开发、技术论证、三电测试领域进行深度战略合作。
In July 2022, Shineray Motors commenced a deep strategic cooperation with CATL in the fields of new product development, technical demonstration, and test of battery, motor and electronic control system.
2022年8月，SWM G03F在中国正式上市。
In August 2022, the SWM G03F was officially launched in China.
2022年11月，SWM品牌进入德国市场，G01F车型上市。
In November 2022, the SWM brand entered the German market, launching the G01F model.
2022年，SWM G01F 上榜厄瓜多尔年度畅销SUV。
In 2022, the SWM G01F was listed among Ecuador's best-selling SUVs of the year.
2022年，鑫源汽车海外销量突破10万。
In 2022, Shineray Motors’ overseas sales exceeded 100,000 units.
2023年2月，斯威汽车首款增程新能源汽车斯威大虎EDi正式上市。
In February 2023, SWM's first extended-range new energy vehicle, the SWM Big Tiger EDi, was officially launched.
2023年，SWM G03F进入南美市场，在厄瓜多尔、秘鲁等国家上市。
In 2023, the SWM G03F entered the South American market, launching in Ecuador, Peru, and other countries.
2023年3月，鑫源金卡S2&S6、斯威大虎EDi新车上市。
In March 2023, Shineray Golden Truck S2&S6 and SWM Big Tiger EDi new models were launched.
2023年4月，SWM系列乘用车在俄罗斯上市。
In April 2023, the SWM passenger car series was launched in Russia.
2023年9月，鑫源汽车进入意大利市场，X30L EV车型上市。
In September 2023, Shineray Motors entered the Italian market, launching the X30L EV model.
2023年9月，鑫源汽车新一代T3在乌兹别克斯坦上市。
In September 2023, Shineray Motors' new generation T3 was launched in Uzbekistan.
2023年10月，鑫源汽车第二次成为国际米兰足球俱乐部官方全球汽车合作伙伴。
In October 2023, Shineray Motors became the official global automobile partner of F.C. Internazionale Milano for the second time.
2023年11月，SWM品牌进入智利市场，G05车型上市。
In November 2023, the SWM brand entered the Chilean market, launching the G05 model.
2023年12月，SWM品牌进入土耳其市场。
In December 2023, the SWM brand entered the Turkish market.
2024年1月，可E平台首款纯电产品——鑫源E3城配物流智慧国民车上市。
In January 2024, the first pure electric product on the KeE platform, the Shineray E3 city logistics intelligent citizen car, was launched.
2024年3月，SWM品牌进入乌兹别克斯坦市场，SWM系列乘用车产品上市。
In March 2024, the SWM brand entered the Uzbekistan market, launching the SWM passenger car series.
2024年3月，SWM品牌在俄罗斯正式发布，并成为莫斯科火车头的官方合作伙伴。
In March 2024, the SWM brand was officially launched in Russia and became the official partner of F.C. Lokomotiv Moscow.
2024年4月，鑫源汽车进入安哥拉市场。
In April 2024, Shineray Motors entered the Angolan market.
2024年4月，鑫源汽车T3EV在新加坡上市。
In April 2024, Shineray Motors‘ T3EV was launched in Singapore.
2024年5月，鑫源汽车进入墨西哥市场，T3车型上市。
In May 2024, Shineray Motors entered the Mexican market, launching the T3 model.
•品牌和产品
•Brands and products
鑫源汽车旗下品牌有SRM、Shineray和SWM，产品涵盖SUV、MPV、微客、微卡、新能源、专用车等。
Shineray Motors’ brands include SRM, Shineray, and SWM. The product range covers SUVs, MPVs, minivans, mini trucks, new energy vehicles, and special purpose vehicles.
SRM
SRM是鑫源汽车旗下商用车品牌，产品线涵盖微客、微卡、MPV等全系列产品，SRM（红标）主要是燃油动力商用车产品，SRM（蓝标）是鑫源汽车旗下的新能源物流车产品线。
SRM is a commercial vehicle brand under Shineray Motors, with the product lines covering full-series products such as minivans, mini trucks, and MPVs. SRM (red label) focuses on fuel-powered commercial vehicles, while SRM (blue label) represents the new energy logistics vehicle product line of Shineray Motors.
Shineray
SRM产品在部分海外市场以Shineray品牌销售。 Shineray 以其全面的微客、微卡、MPV产品系列，结合左舵和右舵车型，以及汽油、CNG、纯电的多元动力系统，确立了LCV市场的领导地位。
SRM products are sold under the Shineray brand in some overseas markets. Leveraging its comprehensive series of minivans, mini trucks, and MPVs, combined with left-hand and right-hand drive models, as well as gasoline, CNG, and pure electric multi-power systems, Shineray has established itself as a leader in the LCV market.
Minivan 微客车型
Minivan models
• Shineray X30
• Shineray X30 EV
• Shineray X30L
• Shineray X30L EV
• Shineray E3 / Shineray E3L
Mini truck 微卡车型
Mini truck models
• Shineray T1
• Shineray T1 EV
• Shineray T3
• Shineray T3 EV
• Shineray T3L EV
• Shineray T5
• Shineray T5L EV
MPV
• Shineray M3
• Shineray M7
Special purpose vehicles 特种车辆
Shineray is also a manufacturer of special purpose vehicles.
Shineray 同时也提供定制化改装专用车业务。
Shineray also offers customized modification services for special purpose vehicles.
• Refrigerated Vehicle 冷藏车
• Travel Vehicle 旅居车
• Hook-type sanitation vehicle 勾臂式环卫车
• Wingspan Vehicle 翼展车
• Emergency Rescue Vehicle 应急救援车
• Cold Chain Vaccine Vehicle 冷链疫苗车
• Ambulance 救护车
• Welfare Vehicle 福祉车
SWM
1971年，SWM品牌在意大利 Milano（米兰省）创立，上世纪 70-80 年代风靡欧美。
The SWM brand was founded in 1971 in Milan, Italy, and became popular in Europe and America in the 1970s and 1980s.
2014年，鑫源集团全资收购意大利 SWM品牌 2016 年， SWM 汽车品牌在中国北京正式发。
In 2014, Shineray Group fully acquired the Italian brand SWM. In 2016, the SWM automobile brand was officially launched in Beijing, China.
SUV
• SWM G01
• SWM G01F
• SWM G03F
• SWM G03F EDi
• SWM G05
•慈善和赞助
•Charity and sponsorship
烛光教育公益计划
Candlelight Education Charity Program
为贯彻落实习总书记“扶贫先扶志”、“扶贫必扶智”、“精准扶贫”等扶贫方略，2017年12月鑫源汽车正式发布精准教育扶贫计划——“烛光教育公益计划”，并捐献1200万元成立首批专项基金。 该活动持续至今。
To implement the General President Xi Jinping's strategies of "poverty alleviation by increasing people’s confidence and enriching their knowledge" and "poverty alleviation through education," and "precise poverty alleviation," Shineray Motors officially launched a precise poverty alleviation through education program - the Candlelight Education Charity Program in December 2017 and donated 12 million RMB to establish the first batch of special funds. This initiative has been ongoing since its inception.
同心抗疫·斯威同行
Together Against the Epidemic, Accompanied by SWM
2020年2-4月，“同行抗疫·斯威同行”，SWM斯威汽车推出多项关怀服务行动，助力全民抗疫。
From February to April 2020, under the campaign "Together Against the Epidemic, Accompanied by SWM," SWM introduced several care service initiatives to assist in the national fight against the pandemic.
国际米兰足球俱乐部
F.C. Internazionale Milano
鑫源汽车于2017年、2023年两次成为国际米兰足球俱乐部官方全球汽车合作伙伴。
In both 2017 and 2023, Shineray Motors became the official global automobile partner of the F.C. Internazionale Milano.
俄罗斯莫斯科火车头足球俱乐部
Russian F.C. Lokomotiv Moscow
2024年3月，SWM斯威汽车成为莫斯科火车头的官方合作伙伴。
In March 2024, SWM became an official partner of FC Lokomotiv Moscow.
中超联赛
CSL
2018年2月，SWM斯威汽车成为重庆足球队的冠名赞助商，新赛季球队以“重庆斯威足球队”简称“重庆斯威”为新队名征战中超。
In February 2018, SWM became the title sponsor of Chongqing Football Team, now known as "Chongqing SWM Football Club" or abbreviated as “Chongqing SWM,” competing in the Chinese Super League.
中冠联赛
CMCL
2019年2月，SWM斯威汽车冠名中冠联赛，新赛季全新名称为“2019赛季SWM斯威中国足球协会会员协会冠军联赛”。
In February 2019, SWM became the title sponsor of the CMCL, now named the "2019 Season SWM Chinese Football Association Member Association Champions League” for the new season.
重庆国际女子半程马拉松赛
Chongqing International Women's Half Marathon
2019年11月，SWM斯威汽车赞助重庆国际女子半程马拉松赛事，成为官方支持商，旗下多款车型成为此次半马比赛的官方领跑用车。
In November 2019, SWM sponsored the Chongqing International Women's Half Marathon, becoming the official sponsor with several models serving as the official leading cars for the race.
•制造
•Manufacturing
鑫源汽车拥有中国高新区制造基地、中国涪陵制造基地、越南制造基地、意大利制造基地四大制造基地和全球10余家KD工厂，并在意大利、重庆设有设计中心与研发中心。
Shineray Motors operates four major manufacturing bases located in China’s High-tech Zone, Fuling in China, Vietnam, and Italy, along with over 10 KD factories worldwide. Additionally, it has design and R&D centers in Italy and Chongqing.
鑫源汽车对标国际制造工艺与品质标准，以智能制造为目标，建成国际领先的数字化工厂，并不断加大投入提升关键设备的智能化程度，各制造基地的冲压、焊装、涂装、总装、发动机五大车间均实现了半自动化、全自动化生产。
Aligning with international manufacturing processes and quality standards and aiming for intelligent manufacturing, Shineray Motors has established internationally advanced digital factories and continued increasing investments to enhance the intelligence of key equipment. The stamping, welding, painting, assembly, and engine workshops across all manufacturing bases have achieved semi-automated and full automated production.
其中，涪陵制造基地占地1704亩，总投资45亿元，拥有年产30万辆整车和30万台发动机的能力，该基地采用世界先进的联合厂房设计理念，与宝马铁西工厂由一家设计院开发设计，与宝马莱比锡工厂异曲同工。 高新区制造基地拥有年产10万辆整车的生产能力。
Among them, the Fuling Manufacturing Base covers 1704 mu, with a total investment of RMB 4.5 billion, capable of producing 300,000 complete vehicles and 300,000 engines annually. This base employs a world-class integrated factory design concept, developed by the same design institute responsible for BMW’s Tiexi and similar in concept to its Leipzig factories. The High-tech Zone Manufacturing Base has an annual production capacity of 100,000 complete vehicles.
•研发
•R&D
鑫源汽车依托东方鑫源集团二十余年技术积累，建立重庆和意大利两大研发中心，拥有2000余人的研发团队，形成“智能、网联、共享、电动”四化的规划布局，已掌握整车系统集成与匹配、整车控制系统、电驱动系统三大关键核心技术。 同时，通过模块化平台建设，鑫源汽车实现了“星原架构+不同动力系统”的多车型研发制造。
Leveraging over 20 years of technical accumulation by the East Shineray Group, Shineray Motors has established two major R&D centers in Chongqing and Italy. Boasting an R&D team of over 2000 members, the company has developed a strategic layout focusing on four key areas: intelligence, connectivity, sharing, and electrification, and mastered three critical core technologies: vehicle system integration and matching, vehicle control systems, and electric drive systems. Additionally, through modular platform construction, Shineray Motors has achieved multi-model R&D and manufacturing under the " Xingyuan Architecture + Various Power Systems."
在整车设计、发动机开发、性能匹配等方面，鑫源汽车一直有丰富的开发经验，拥有数据分析、CAE仿真设计、NVH分析、可靠性验证、底盘匹配、整车电器匹配等关键设计能力。
With consistent extensive experience in vehicle design, engine development, and performance matching, Shineray Motors boasts key design capabilities in data analysis, CAE simulation design, NVH analysis, reliability verification, chassis matching, and vehicle electrical matching.
围绕用户需求，鑫源汽车意大利研发中心以劲、省、轻、久为研发理念，历时6年自主研发打造小排量精品发动机——“金刚钻”，采用联合电子（博世）电喷系统，轻量化高强度进气罩，DOHC双顶置凸轮轴，VVT-i可变气门正时和高效率涡旋进气歧管等技术，最高可实现200N.m强劲扭矩输出。 相对目前市面上的发动机，“金刚钻”的动力性能可提升30%。 2024年，鑫源汽车已推出“金刚钻”三代——DMⅢ 鑫源J系列发动机。
Focusing on user needs, Shineray Motors' Italy R&D Center independently developed the "Diamond" small displacement premium engine over 6 years, adhering to the concepts of powerful, economical, lightweight, and durable. This engine employs technologies like the electronic fuel injection system of UAES (Bosch), lightweight high-strength intake manifolds, DOHC dual overhead camshafts, VVT-i variable valve timing, and high-efficiency spiral intake manifolds, achieving a peak torque output of 200N.m. Compared to current market engines, the "Diamond" engine's power performance can improve by 30%. In 2024, Shineray Motors launched the 3rd generation of the "Diamond" engine – the DMⅢ Shineray J series engine.
在新能源方面，鑫源汽车把握时代窗口，专设大三电研发团队，持续加大研发投入，专注于新能源智能化技术开发。 此外，鑫源汽车还大力推进与新能源产业链上下游供应商的合作，与动力电池行业龙头宁德时代在新品开发、技术论证、三电测试领域进行深度战略合作，与科大讯飞、腾讯等在语音交互、导航、智能驾驶等项目上进行协同研发。
In terms of new energy, capitalizing on market opportunities, Shineray Motors has established a dedicated research team for battery, motor and electronic control system, and continued increasing R&D investments to focus on intelligent technology development in new energy. Shineray Motors has also actively promoted the collaboration with upstream and downstream suppliers of the new energy industry chain, performed deep strategic cooperation with the power battery industry leader CATL in the fields of new product development, technical demonstration, and test of battery, motor and electronic control system, and engaged in collaborative R&D projects with iFlytek, Tencent and other companies on projects such as voice interaction, navigation, and intelligent driving technologies.
目前，鑫源汽车已拥有单体驱动电机、四合一电机控制器、三代电池自主研发能力，以及产品调试、标定的能力，并采用多合一技术构建集底盘系统、三电系统、车管智能系统于一体的“可E纯电平台”，实现强劲动力与智慧互联的行业领先。
Currently, Shineray Motors is able to perform the independent R&D of single drive motors, integrated four-in-one motor controllers, and 3rd-generation batteries, as well as product commissioning and calibration. Utilizing integrated technology, Shineray Motors has constructed the "KeE Pure Electric Platform" that combines the chassis system, battery, motor and electronic control system, and intelligent vehicle management system, achieving industry-leading performance in terms of powerful drive and smart connectivity.
